Demonstrating USAID’s renewed commitment to sustainable rural prosperity, the innovative RAISE Plus IQC provides the vehicle to implement activities in agricultural productivity, natural resource management, trade and competitiveness, policy reform, land tenure, rural finance, and other areas that lead to poverty reduction in rural areas. RAISE Plus is to support three core program areas: 1) strategic planning and policy analysis; 2) sustainable production; and 3) enterprise and market development. RAISE PLUS will be a demand-driven technical support mechanism that guides and assists USAID Mission program development and implementation. These activities will increase rural productivity, attract domestic and external investment, enhance agribusiness and natural resource enterprise competitiveness, and promote the conservation of natural resources.